Case Study · SaaS Product Build

FarriTech

Business management software built from scratch for professional farriers.

Farriers are skilled tradespeople running small businesses — but most manage everything by phone, paper, and memory. FarriTech is a full-stack SaaS platform purpose-built for their workflow: QR booking, digital invoicing, Stripe payments, SMS reminders, route optimization, and a horse-health dashboard. Built and shipped entirely using AI-assisted development.

Visit FarriTech.com Live App

Project snapshot

Product type

SaaS Platform

Industry

Equine / Farriery

Build method

AI-assisted dev

Time to launch

Weeks, not months

Integrations

Stripe, Twilio, Firebase, Resend

Platforms

Web + Mobile PWA

The Problem

Farriers run businesses on paper and memory

Professional farriers see 6–10 horses a day across multiple properties. Most had no digital tools — booking was phone calls, invoicing was handwritten, and follow-up never happened consistently.

📞

Booking by phone or text

No way for clients to self-schedule; every booking required a back-and-forth.

📄

Paper invoices & cash only

No payment trail, slow collection, and no automated reminders for overdue accounts.

🐴

No visibility on due horses

Horses on 6–8 week cycles — farriers relied on memory or client calls to know who was overdue.

Outcomes

Before → After

What changed once FarriTech was in the workflow.

Before

Phone-tag booking

AFTER

24/7 QR-code self-booking

Clients book without calling; farriers capture appointments automatically

Before

Paper invoices & cash

AFTER

Stripe-powered digital payments

Faster collection, automated reminders, full payment history

Before

Forgetting follow-ups

AFTER

Horses Due dashboard + SMS alerts

Proactive scheduling before horses go overdue

What Was Built

Full-stack SaaS, shipped feature by feature

Every capability was designed around how farriers actually work — in the barn, on a phone, often with no cell signal until they hit the road.

QR Code Booking System

Farriers generate a branded QR code with a custom color picker. Clients scan to book — no app download needed. The composited PNG is downloadable for business cards, trailer decals, and barn flyers.

Stripe Payments & Subscriptions

Full Stripe Elements integration for both SaaS subscription billing and client invoice payments. Farriers store their own Stripe keys in Firestore. One-time-use payment links, promo codes (3free / 6free), and no-card-required free trials are all supported.

Twilio SMS & Resend Email

A2P 10DLC-registered SMS for appointment reminders and invoice notifications. Resend handles branded transactional email — including referral tracking, magic-link sign-ins, and admin alerts on new signups.

Horses Due & Visit Scheduling

Data model tracks each horse's last visit date and configured interval. The dashboard surfaces horses coming due, so farriers can proactively schedule rather than waiting for clients to call.

Mileage Log & Smart Route

IRS-rate mileage logging for every job. Smart Route surfaces nearby clients on the day's schedule to minimize windshield time — built with Google Places and location-aware sorting.

Mobile PWA (Barn-Ready UI)

A dedicated mobile.html PWA with high-contrast, barn-friendly UI designed for bright sunlight and dirty hands. Installable on iOS and Android home screens with no app store friction.

Customer Portal (Passwordless)

Horse owners get a self-service portal via magic-link sign-in — no password to forget. They can view invoices, select multiple outstanding bills, and pay in a single transaction.

Referral System & Growth Tools

Built-in referral tracking with Resend email flows and Firestore state management. YouTube tutorial cards and an in-app video tutorial screen accelerate onboarding for non-technical farriers.

Tech Stack

Modern, lean, and built to scale

Chosen for rapid iteration, low operational overhead, and zero servers to manage.

Frontend

React (in-browser Babel, single-file PWA)

Backend / DB

Firebase / Firestore

Hosting

Vercel (farritech.com + app.farritech.com)

Payments

Stripe (subscriptions + invoice pay links)

SMS

Twilio A2P 10DLC (appointment reminders, notifications)

Resend (transactional + referral flows)

Mapping

Google Places Autocomplete + Smart Route

Auth

Firebase Auth + magic-link customer portal

How It Was Built

AI-assisted development — no traditional dev team

FarriTech was conceived, designed, and shipped by a non-traditional developer using AI coding tools. This is the DAS Digital approach applied to product development.

Define the workflow

Deep domain expertise in the problem space (payments, small business ops) shaped every feature decision. The product reflects what farriers actually need, not what a generic SaaS template offers.

Build with AI, iterate fast

Claude and other AI coding assistants handled code generation, debugging, and architecture decisions. Features that would take a traditional dev team weeks were shipped in days.

Integrate real infrastructure

Production-grade integrations — Stripe, Twilio A2P 10DLC, Firebase, Resend, Vercel — were wired in from the start. No toy demos; live system from day one.

Also in this portfolio

ServicePro — Field service platform for the trades

Dispatch, invoicing, service plans, and equipment tracking for HVAC, plumbing, lawn, pool, and pest crews.

View ServicePro

FarriTech Training

Watch the full tutorial playlist on YouTube

Step-by-step walkthroughs of every FarriTech feature — booking, invoicing, payments, scheduling, and more.

Watch Now

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